NFL Opens The Online Bidding Wars

NFL Opens The Online Bidding Wars:

Kevin Clark on the NFL’s announcement it would make one game next year available for streaming:

Under the experiment, a week 7 matchup between the Buffalo Bills and Jacksonville Jaguars—two National Football League teams struggling for relevance—will remain on over-the-air television in the teams’ home markets but will be put up for bidding among nationally digital platforms.

The proverbial toe is being proverbially dipped. It will be fascinating to see who bids on this game — even if it is a crap game.

Also worth noting:

In another sweeping change to the NFL’s television business, the league also decided on Monday to scrap its controversial blackout rule for the 2015 season. That rule prohibits local broadcasts of games if the game isn’t sold out 72 hours before kickoff.

The reality here is that this was a silly, archaic rule anyway. And meaningless —there were exactly zero blackouts in the 2014 seasons. Still a good step.