Eric Migicovsky, Founder & CEO of Pebble, on This Week in Startups

Pebble smashes Kickstarter for the 2nd time as Founder & CEO Eric Migicovsky goes back to fans and comes up $20m

The Pebble watch made crowdfunding history in 2012 when it raised $10m from 69,000 backers on Kickstarter — and now they’ve smashed the record again, with $20m+ from 77,000 backers for their 3.0 Pebble Time. On the last day of his historic campaign, Pebble Founder & CEO Eric Migicovsky sits down with Jason to talk about his inspiration for creating the watch, why he went back to Kickstarter, Pebble’s amazing fan base, and his vision for its future (alongside the mighty Apple). It’s a fascinating discussion covering the signature developments in the new watch (hello, color!), lessons learned over each iteration of the watch, how app developers can use and optimize the platform and the massive opportunities in the Pebble Timeline API, what about Apple?!, including what Eric thinks of the Apple watch and why he hasn’t changed his strategy in its specter, the two metrics Eric cares most about, the company’s sustainability, profitability, future, community, and much more.

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