Here is an example presentation for an on demand marketplace.
Prior to the presentation introduce the founders. You want to build ethos with the audience. Highlight relevant experience to build credibility.
The goal of the pitch is draw an investor in further. You want to establish a large problem that your team is uniquely suited to fix.
This is the highest level what does your company do.
What is the problem and why does it exist?
What is your value proposition – how do you solve this problem faster, cheaper, better. Show is better than tell. Demo!
How big is this problem? Is this market well suited to a new marketplace? Convey an overwhelming sense of your knowledge of the intricacies of your market.
The business model. A marketplace lives and dies on this slide.
Show progress and momentum. Up and to the right!
Go To Market
You’ve established this is a big market and a real problem but how scalable is your solution?
Competition can validate a market. Demonstrate your unique value proposition.
Highlight founders’ background and experience. Why are you uniquely suited to succeed here?
Summarize existing financing and investors, how much you are looking for and what will you accomplish with this capital.
The best pitches anticipate questions that an investor leaning in might have. The two I always care about are:
- Greater detail on the product and tech
- Customer cohort data
Code and Data
Here is a R script for simulating a simple marketplace and generating these graphs.