Five signs your product market fit isn’t real

The “real” product market fit (PMF) that startups seek is a SCALABLE SOLUTION to a BIG problem in a BIG market. In SaaS, PMF is when you can add and retain $20K/month in MRR at the same cost as the $5K/month you added 12 months ago. It’s rare, but it happens. And it’s beautiful. We […]