First Round Is Going To The Dogs

In a way, we are – with our latest investment –  I’m happy to announce that @FirstRound has lead a seed round in – a community where you can have your dogs boarded in real home settings, not caged in a kennel.  While I’m not a pet owner (NYC apartments are not that dog friendly), I  know many of them – and they all feel guilty whenever they have to put the pet in a kennel.

Aaron Hirschhorn faced this same problem and decided to do something about it.  He has created a web site and community where people can sign up to allow dogs to be boarded in their homes, living in a far more friendly environment than the traditional kennel.  And the family’s that are boarding the dogs get to make new canine friends.  It’s even possible to board a dog for a weekend and show your kids what it really means to take good care of a pet. 

Dog Vacay vets (no pun intended) – (ok it was intended) all pet-sitters to make sure they have the experience and  ability to provided a loving temporary home. In addition, DV provides insurance, veterinary support, and a satisfaction guarantee,

What surprised us when we started looking at Aaron’s plan in detail was how large a market exists – over $5 billion per year.  And we always love coinvestors – in this case Mike Jones’ Science Ventures – that have real experience in consumer facing internet companies.

So if you’re a pet owner anywhere in the US or Canada , please check out