Your first reaction after reading these ten rules may be, “Yeah, sounds good in a world of endless resources and time!” We understand. In the early days of a young eCommerce business, you can only do so much. But we still encourage you to follow as many of these rules as you can and adopt more of them as you grow. Once you reach $10m of annualized gross profit, if you’re ignoring more than two, we’ll bet you won’t make it to $25m.
We hope you benefit from these best practices we’ve gathered from dozens of talented eCommerce executives with whom we’ve had the privilege of collaborating over the years. If you have any thoughts, comments or suggestions, please share them with us (eCommerce [at] bvp [dot] com). We would be delighted to hear from you.
Lastly, I’ve embedded below a pdf of the full rules. Please feel free to download it.