Video advertising just got a big boost

NBC just announced that it is going to offer free TV show downloads online allowing viewers to take more control of their content.  I agree with Fred ,however, that while this is a smart move that this is only half a step since they are limiting the view to 7 days before it self destructs.  More importantly, this makes me think about the free vs. paid discussion and how media companies are increasingly understanding the possibilities and scale that free can provide over paid.  Finally, this move by NBC, I believe, will help open the floodgates for all kinds of video advertising technologies.  In the first iteration of the NBC download service, users will not be able to skip commercials.  My thought here is great, NBC needs to get paid, but they will also have to be innovative and creative and test many different forms of video ads to maximize viewership and revenue.  As we all know, the web is great for targeting and with this move I see a world where one-to-one customized video messages will be delivered directly to the viewer based on location, time of day, content, etc.  Of course, I have to give a shameless plug here for one of the fund’s portfolio companies, Visible World, as this is what it does for video advertisements on broadcast, cable, and web.  Based on our experience to date, better targeting, more relevancy, and customization equals more satisfied viewers and more revenue.  Of course, this is just one example of video advertising that should flourish with free downloads.  I would also love to hear your thoughts about other potential forms of advertising that you believe will be delivered around this content

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