Appleocalypse: An unfashionable view


This post is by Om Malik from On my Om


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We have become so accustomed to our leaders — political and corporate — lying to us, that when someone actually shares the facts, we choose to overlook them, instead of trying to read between the lines, even if there isn’t much. I am obviously talking about Appleocalypse — which arrived on the first working day of 2019. Apple CEO Tim Cook, (who unlike others didn’t hide behind a faceless press release and instead came out and) addressed the issues directly. And here is what he said that is worth noting:

While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China. In fact, most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline occurred in Greater China across iPhone, Mac, and iPad. China’s economy began to slow in the Continue reading “Appleocalypse: An unfashionable view”