I know Amber via her kind and helpful Twitter presence (I *think* @Iano introduced us). So when she launched a recent Kickstarter for Aloe, a self-care app, it felt right to jump in and support her. As the project gained momentum I was surprised by two types of reactions: first, the large number of teens who really were into the idea, and second, the harassers who belittled the concept. As a friend, and now Aloe backer, I wanted to learn a bit more about Amber and Aloe, so Five Questions.
Hunter Walk: Besides the holder of an awesome name, who is Amber Discko?
Amber Discko: Professionally I’m a freelance digital strategist who most recently worked on the Hillary for America campaign, a creative strategist at Tumblr, and fun fact I was the community manager for Denny’s Diner back when it was innovative for a brand to be good on
Continue reading "This Former Hillary Staffer Is Building Aloe, A Self-Care App. Meet Amber Discko."
Quick crosspost from the Homebrew blog – Wim Yogurt launched, a startup out of NYC which has developed a kitchen appliance to make single-serve frozen yogurt in the comfort of your home. It’s good….. they’re selling (and shipping) now!
As you can see, Weekend VC Twitter gets pretty wild and crazy!!!! But employee option pool is important enough that I wanted to briefly expand upon my comment above.
Employee options pools, typically created at the point of financings, shouldn’t be treated as haggling over dilution, but rather a strategic resource that will help founders build the best team and, by extension, a more valuable company. Satya and I rarely see less than a 10% pool created at seed and Series A, but are increasingly engaging with founders about 12-15% pools, especially if you’re going to be hiring in-demand engineers (computer vision, AI) and/or (more typically post Series A), building out a senior executive team. While you should expect these sorts of hires to take below market cash comp versus what Google is paying them, this tradeoff needs to be replaced with equity upside.
Since Homebrew typically leads/co-leads seed rounds, we
Continue reading "Founders Should Set Aside More Equity for Their Team & “Split the Pain” With Investors"