How Long it Takes to Get Ready for Preschool (Monte Carlo Version)

GuesstimateData junkies, rejoice: there's a fun new tool called Guesstimate for calculating uncertain values. Or in founder Ozzie Gooen's words, "a spreadsheet for things that aren't certain." Rather than a thick stack of Excel tabs with Solver, Guesstimate offers a simplified Monte Carlo simulation in your browser.

I ran through a quick example that nerd parents will appreciate: How long does it take to get your child ready for preschool? In my case, about 120 minutes based upon 17 metrics. Spookily accurate.

Feel free to enter your own value ranges in my test simulation, or browse other public models here. Enjoy...school is back on Monday!

How Long it Takes to Get Ready for Preschool (Monte Carlo Version)

GuesstimateData junkies, rejoice: there's a fun new tool called Guesstimate for calculating uncertain values. Or in founder Ozzie Gooen's words, "a spreadsheet for things that aren't certain." Rather than a thick stack of Excel tabs with Solver, Guesstimate offers a simplified Monte Carlo simulation in your browser.

I ran through a quick example that nerd parents will appreciate: How long does it take to get your child ready for preschool? In my case, about 120 minutes based upon 17 metrics. Spookily accurate.

Feel free to enter your own value ranges in my test simulation, or browse other public models here. Enjoy...school is back on Monday!

How Long it Takes to Get Ready for Preschool (Monte Carlo Version)

GuesstimateData junkies, rejoice: there's a fun new tool called Guesstimate for calculating uncertain values. Or in founder Ozzie Gooen's words, "a spreadsheet for things that aren't certain." Instead of a stack of Excel tabs with Solver, Guesstimate offers a simplified Monte Carlo simulation in your browser. I ran through a quick example that nerd parents will appreciate: How long does it take to get your child ready for preschool? In my case, about 120 minutes based upon 16 metrics. This is spookily accurate. Feel free to enter your own value ranges in my test simulation, or browse other public models here. Enjoy...school starts back up on Monday!

Is Streaming the Music Industry’s Gateway Drug?

image from flic.krThe sharp and fabulous Zahavah Levine, VP of Global Music Partnerships at Google Play, shared a number of insights in discussion with Ted Cohen of TAG Strategic at today's SF MusicTech Summit. One thread that stood out for me: much ado has been made on the death of downloads. But is instead of streaming being a downloads killer, is it really the music industry's gateway drug? Is Taylor Swift making a horrible mistake?

According to Levine, Google Play is investing the massive resources at its disposal upon streaming consumers: 

'Subscription is by far the fastest-growing revenue segment of the industry. We'll [Google Play] extract more dollars per person, and in exchange, we'll give them access to any music, any time, from anywhere in the world.'

At the same time, Levine notes that her average Google Play subscriber spends $120/year, and 67% of music revenue comes from download sales.

Continue reading "Is Streaming the Music Industry’s Gateway Drug?"

Is Streaming the Music Industry’s Gateway Drug?

image from flic.krThe sharp and fabulous Zahavah Levine, VP of Global Music Partnerships at Google Play, shared a number of insights in discussion with Ted Cohen of TAG Strategic at today's SF MusicTech Summit. One thread that stood out for me: much ado has been made on the death of downloads. But is instead of streaming being a downloads killer, is it really the music industry's gateway drug? Is Taylor Swift making a horrible mistake?

According to Levine, Google Play is investing the massive resources at its disposal upon streaming consumers: 

'Subscription is by far the fastest-growing revenue segment of the industry. We'll [Google Play] extract more dollars per person, and in exchange, we'll give them access to any music, any time, from anywhere in the world.'

At the same time, Levine notes that her average Google Play subscriber spends $120/year, and 67% of music revenue comes from download sales.

Continue reading "Is Streaming the Music Industry’s Gateway Drug?"

Is Streaming the Music Industry’s Gateway Drug?

image from flic.krThe sharp and fabulous Zahavah Levine, VP of Global Music Partnerships at Google Play, shared a number of insights in discussion with Ted Cohen of TAG Strategic at today's SF MusicTech Summit. One thread that stood out for me: much ado has been made on the death of downloads. But is instead of streaming being a downloads killer, is it really the music industry's gateway drug? Is Taylor Swift making a horrible mistake? According to Levine, Google Play is investing the massive resources at its disposal upon streaming consumers: 

'Subscription is by far the fastest-growing revenue segment of the industry. We'll [Google Play] extract more dollars per person, and in exchange, we'll give them access to any music, any time, from anywhere in the world.'

At the same time, Levine notes that her average Google Play subscriber spends $120/year, and 67% of music revenue comes from download sales.
Continue reading "Is Streaming the Music Industry’s Gateway Drug?"

The *Other* Reason to Stop Using Booth Babes

There's a practical, less-controversial, economic reason for marketers to stop using booth babes...they are a hopelessly outdated marketing technique. Booth babes aren't targeted, can't be a personalized experience (wearable LEDs aside), and aren't strategic to my tech brand. (Unless, of course, I am running a modeling site.) Not to mention that I can't quantify the ROI, or optimize the results. If I were back in the marketing saddle, choosing from current platforms and techniques, I wouldn't allocate spend to decorative meat sacks...no matter how lovely.

Thanks to Raygun Brown for pointing this out (and in a much more entertaining manner), based upon his recent experience at PAX Australia:

"Don't you dare bring boobs into this. Don't try to deceive me with cheap and misguided arousal. This isn't an army base in the 1950's. I can get boobs at home. I don't need you trying to pathetically

Continue reading "The *Other* Reason to Stop Using Booth Babes"

Through Growth, Crowdfunding Continues Its Search For Identity

Collection-of-crowdfunding-company-logosThanks to the success of platforms such as Kickstarter and IndieGoGo, crowdfunding has become mainstream. Even among the trailblazers here at CrowdConf 2012, however, it's still a controversial topic.

The impending passage of the JOBS Act has highlighted many practical implementation challenges. What can crowdfunding be used for? Who benefits? How does it work? Competing - sometimes conflicting - crowdfunding models not only deliver different benefits, but also have different challenges. The stakes are high: as the space becomes more defined, and standards more firmly established, the opportunity for disruption is massive.

Fundraisers: Realizing Ideas vs. Building Businesses

Most traditionally venture-backed entrepreneurs that use crowdfunding are only using it for a portion of their round (say, 20%) as vs. the whole round. Slava Rubin (IndieGoGo) adds color to this by noting that money isn't the primary reason to use a crowdfunding platform: "When you do a

Continue reading "Through Growth, Crowdfunding Continues Its Search For Identity"