After the stock market’s rocky ride in recent months, some analysts are wondering whether a new economic crisis might be around the corner. Judging by the economy’s overall performance, there is no need for immediate concern. But for entrepreneurs who prefer to be safe than sorry, the question remains: what should you do when the next crisis hits?
The answer is different for entrepreneurs and start-up employees than for investors. For most investors, the options are straightforward: sell shares to limit financial losses, hold shares and hope everything will blow over, or buy shares if there’s a belief the market has bottomed out. Either way, the gains and losses are mostly financial, and while the right choice may be hard to determine, the options are clear.
For entrepreneurs and employees, however, it’s not that simple. Imagine having put not only your money into a project, but also your sweat,