Is Your Company Ready to Protect Its Reputation from Deep Fakes?

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After a public outcry over privacy and their inability — or unwillingness — to address misleading content, Facebook, Twitter, and other social media platforms finally appear to be making a real effort to take on fake news. But manipulative posts from perpetrators in Russia or elsewhere may soon be the least of our problems. What looms ahead won’t just impact our elections. It will impact our ability to trust just about anything we see and hear.

The misinformation that people are worried about today, such as made-up news stories or conspiracy theories, is only the first symptoms of what could become a full-blown epidemic. What’s coming are “deep fakes” — realistic forgeries of people appearing to say or do things that never actually happened. This frightening future is a side effect of advances in artificial intelligence that have enabled researchers to manipulate audio and video — even live

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