Why People — and Companies — Need Purpose


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Nicholas Pearce, clinical associate professor at Kellogg School of Management, says too many companies and individuals go about their daily business without a strong sense of purpose. He argues that companies that are not simply profit-driven are more likely to succeed and that the same goes for people. He says individuals who align their daily job with their life’s work will be happier and more productive. Pearce is also a pastor, an executive coach, and the author of the book “The Purpose Path: A Guide to Pursuing Your Authentic Life’s Work.”