Get Your Message On Mobile


This post is by Fred Wilson from AVC


Click here to view on the original site: Original Post




I finally got around to reading the Political Advertising Report from Tech For Campaigns. My conclusion is we are going to see our phones light up with political messages over the next year and a half. Here is why:

Only Trump spent a percentage of total spend on digital that is close to what companies do
When you buy Facebook ads, you are buying mobile ads
The older you are the more likely that you click on ads on your phone

So let’s brace ourselves for the messages that are going to start coming into our phones from politicians over the next 18 months. Mobile advertising works.

I am closing comments to this post because I don’t want to turn this blog’s comments into a soapbox for certain people and we all know who they are.