Why without context Google’s billion device “Assistant” claim is B.S.


This post is by Om Malik from On my Om


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Google says its “Assistant” (the voice-based query service) is soon going to be on a billion devices –primarily phones, and a majority of them being on the Android phones. There are some obvious questions that the report should have covered. For instance:

  • Are these pre-installed on the OS as part of deals with handset makers or phone companies?
  • What some money involved to get these pre-installed if they were pre-installed?
  • What percentage of these were downloaded by end customers?
  • How many Google Assistant speaker-type devices has the company sold and not just given away as part of some promotion?
  • What is the number of daily active users of the Google Assistant?
  • How is the daily usage trending? Any data? Claiming global active users have grown four times over past one year is utterly meaningless!
  • What countries is the Assitant popular in?
  • And is it GDPR compliant?
  • How does it correlate with current business model of placing advertising against search results?

In other words, without the relevant context, Google’s claim is no better than old fashion bullshit. For whatever its worth, I find Google Assistant is very good at understanding my accent than Alexa and Siri. They are also much more accurate than those two. Unfortunately, I don’t trust Google to let them into my apartment on a device.