20VC: Scott Belsky on Why We Must Challenge Our Faith In The Strength of Resources, Why We Must Rethink The Product Creation and Design Process & How To Determine Between The Good and The Truly Great When Assessing Individuals


This post is by Harry Stebbings from The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch


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Scott Belsky is an executive, entrepreneur, author, and investor. He currently serves as Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. Before Adobe, Scott co-founded Behance in 2006 and served as CEO until Adobe acquired Behance in 2012. Alongside his role at Adobe, Scott is a Venture Partner at one of the world’s leading venture firms, Benchmark. Scott also actively advises and invests in startups personally having one of the most incredible angel portfolios with early checks in Pinterest, Uber, Periscope, Warby Parker, Carta, Flexport and more. Scott is also the author of Harry’s favourite book of 2018, The Messy Middle.

In Today’s Episode You Will Learn:

1.) How Scott made his way into the world of startups with Behance, how that translated to the world of angel investing and being Chief Product Officer @ Adobe? WHat does Scott mean when he discusses the correlation between utilisation and happiness?

2.) What does Scott when he says he looks for people whereby ‘conversations improve by step function?” What are the best examples of this? How have they shown this? How does Scott think startups founders can manufacture motivation? How has Scott seen the best founders hire the very best team? How do the best founders determine between a stretch and a stretch too far?

3.) In terms of product, what does Scott mean when he refers to the “value of slow cooking”? How does that relate to product creation? Why does Scott often have issues with the MVP approach seen today? How does Scott think about the importance of product simplicity? How can one maintain that over time? Why does Scott believe more founders should spend more time crafting the last mile user experience than they do?

4.) Simplicity is great but VCs often suggest, non-defensible, how does Scott think about building defensibility with simplicity? Simplicity often also narrows market size, how does Scott think about and analyse market size today when investing? Where does Scott think many investors go wrong today when trying to measure market size?

5.) What does Scott mean when he says “resources are like carbs, resourcefulness is muscle”? Why does Scott believe we need to challenge our faith in the strength of resources? What advice does Scott given when founders ask, “when is the right time to raise big”? How has Scott’s writing of the book influenced his mindset when engaging with founders today and investing?

Items Mentioned In Today’s Show:

Scott’s Fave Book: Endurance: Shackleton’s Incredible Voyage to the Antarctic

Scott’s Most Recent Investment: Assembled Brands

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