Help Me Understand The Value of Slack Instead of an Email List


This post is by Brad Feld from Feld Thoughts


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Before you have an allergic reaction to the title of the post and respond with “you are stupid”, bear with me for a second as I set up the problem.

I’ve been a heavy Slack user for at least six months (probably closer to nine). We started using it internally at Foundry Group and then I joined a number of Slack instances of companies that we are investors in. For at least three months, I joined a number of relevant channels for each organization and tried to participate. I use Slack on the Mac primary so I used the left side bar to have multiple teams active, tuned my notifications so they weren’t overwhelming, and engaged as best as I could. I tried to post on Slack when I had an issue with the company – usually around a product – that needed to be communicated to a group instead

one person. And, for a few of the CEOs, we used Slack as our primary DM channel.

 

I hit the Slack wall about a month ago and stopped regularly engaging with the organizations other than Foundry Group. There is a long list of functional issues with how Slack handles things across orgs that makes using it this way a burden that suddenly felt worse to me than email. I could go through them and I expect Slack will eventually address some of them since I can’t imagine that I’m the only person in the world struggling to try to deal with Slack across 15 organizations, but the thing that really perplexed me was a new phenomenon that I noticed a month or so ago.

I’m increasingly being invited to other Slack groups of curated people.

This hit me in the face over the weekend when I was invited to a new Slack group by someone well-known. It’s a fascinating group of randomly connected people who ramped up a handful of channels over the weekend. I stayed on top of it until Monday morning and then was swept away in my normal week.

I just went and checked it again. There are over 60 members, but there were less than 30 new Slack messages since the last time I checked. Most were in one channel. As I skimmed it, I thought to myself that this would have been just as effective, or possibly more effective, as a typical group email list. And, since I do most of my group email lists in Google Groups, they are easily searchable and archivable, so the archive/search argument goes away away immediately.

As the amount of time I have to spend engaging with Slack increases, it suddenly feels more ponderous. And, when I started thinking about it in the context of the very active Foundry Group CEO list, it felt much less effective to switch this to a real time channel, as very few of the interactions necessitate real time.

So – I’m trying to get my mind around the value of Slack instead of an email list for large, cross-organization communication. Other than “it’s a new thing”, what are the foundational benefits of it. If you are someone engaged in a large, cross-organizational Slack group, now is the time to weigh in and give me a clue.

 

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