Distribution

“I’m into distribution, I’m like Atlantic
I got them mutherfuckers flying’ cross the Atlantic” –Rick Ross, “Hustlin’

When I ask new entrepreneurs what their distribution model will be, I often get answers like: “I don’t want to hire …

Distribution, Channel, and Partnerships


watch time: 23 minutes The route by which you distribute your product to customers — i.e., the channel — is key, as is the decision whether to partner with others here. A large and diverse set of channels can help …

Product Marketing for New Products


watch time: 27 minutes You might have the greatest product on earth, but if your potential customers don’t know they need it, they won’t know they have to buy it — let alone buy it from you. This may …

Going to Market When No Market Exists


watch time: 28 minutes Too often, If a technical founder creates a widget, their de facto stance is that it has intrinsic value that is obvious to all — that people will not only understand what’s so cool and important …

The Edge

Svalbard 2017 Copyright Om Malik. VÂrsolbukta, Camp Millar. Made with Leica SL using Vario-Elmarit-SL 24-90mm f/2.8-4 ASPH. focal length = 90mm, aperture = f4.8. Exposure time 1/1000

Monthly Match: The Human Utility #GiveWater

Does it surprise you that some people in the United States don’t have regular access to water? Our month match for June is The Human Utility. Fred Wilson, Joanne Wilson, Amy Batchelor, and I are matching up to $20,000 of contributions via our #GiveWater campaign. Hunter Walk introduced us to The Human Utility at the beginning of the year. Access to water has always been something that Amy and I support. We first started thinking about this after hearing about  Charity Water a while ago from Chris Sacca, who has been a major supporter of them over the years. When I heard from Hunter that there was an organization in Detroit that paid the water bills for people who couldn’t afford to do it, I immediately loved the idea. The Detroit Water Project has evolved into The Human Utility and now provides funding for water in both Detroit
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